The BID was proud to partner with St. Barnabas Hospital, Bronx-Lebanon Hospital Center, and Columbia University Medical Center to provide health screenings for the Fordham Road Community.
DANCING IN THE RAIN - 16th ANNUAL FORDHAM ROAD RENAISSANCE FESTIVAL
Despite heavy downpours of rain, the 16th Annual Renaissance Festival, which took place on Sunday, August 21, 2011 was a huge success! Over 15,000 people attended and enjoyed free music, games and activities. Over 150 sponsors set up booth spaces including many BID businesses!
Children from the Fordham Road community joined St. Barnabus Hospital and Union Community Heatlh Center for Yoga and Stretching, as well as oral hygenie education, as part of the Be Fit NYC campaign from the Department of Public Health.
This year's Annual Meeting was held on Thursday, June 2nd 9-10AM at the Bronx Library Center. Over 60 people attended and the BID discussed its accomplishments and goals of the last year as well as the BID's plans for the future of Fordham Road. The featured guest speaker was Ted Vlavianos from the American Cancer Society.
The BID's annual Go Green Walk took place on Saturday, May 14th from 11AM-2PM. Despite the threat of rain, over 800 people attended and walked along Fordhma Road to raise awareness for green efforts. The walk ended with a fair in Poe Park featuring music, games and activities, health screenings and live performances.
Special thanks to our co-organizer, 1199SEIU Child Care Corp. Also a special thanks to all of our sponsors: American Cancer Society, Amerigroup Community Care, Bronx Library Center, Citibank, Christian Marche, Con Edison, NYC Councilman Fernando Cabrera, NYC Councilman Joel Rivera, NYC Department of Education, NYC Department of Health & Mental Hygeine, NYS Assemblyman Jose Rivera, NYS Assemblyman Nelson Castro, St. Barnabas Hospital & Union Community Health Center.
The BID hosted a networking event on April 20th, 2011 from 5-8PM at Applebee’s Neighborhood Grill & Bar at Fordham Plaza. Over 40 local businesses and property owners were in attendance and enjoyed free appetizers and a cash bar.
The BID hosted a networking event on March 29th at 5 p.m. at Tosca on East TremontAvenue in conjunction with TheNetWorks and Banco Popular. Thanks to all who attended and made the event a success.
On Friday, December 3rd, 2010 the BID held its
Sixth Annual Sparkling the Heart of Fordham Holiday Event and Tree Lighting
Ceremony. Over 1,000 people braved the chilly weather to attend the
festivities. The event was hosted by Rhina Valentin, the host of Open on
BronxNet, Santa distributed presents to over 450 children from the community,
and we kicked off the holiday season with the lighting of our Holiday Tree in
Bryan Park.
Additionally, nearly 80 stores participated in
the BID's 10% Holiday Discount Shopping Program which took place from Friday,
December 3 through Sunday, December 19, 2010.
In an effort to keep Fordham Road safe for the
Holidays, the BID provided uniformed security patrol coverage from Black
Friday, November 26 through Friday, December 31, 2010. This coverage included
three to six officers each day patrolling the boundaries of the BID assisting
pedestrians with directions, distributing marketing materials to shoppers and
reporting any pertinent activity to the NYPD.
FORDHAM ROAD GOES PINK IN OCTOBER TO HONOR BREAST CANCER AWARENESS MONTH!
The
Fordham Road Business Improvement District (BID) is turning Fordham
Road pink for the month of October 2010 in observance of Breast Cancer
Awareness. We are partnering with the American Cancer Society (ACS) to
raise funds for the upcoming 7th Annual Making Strides Against Breast
Cancer Event in Orchard Beach set for Sunday, October 17, 2010. The BID
has team set up for the event, Fordham Road BID Goes Pink! To
participate in the walk as part of the team, or to make a donation
toward our fundraising goal, please visit the Fordham Road BID Goes Pink! Team Page.
During the month of October 2010, we are encouraging
our business members to get involved and make a donation or you may sell
event donor cards to your customers who wish to support the ACS. If you
wish to receive these cards, please contact the BID office at (718)
562-2104.
The Fordham Road BID hosted the 1st Annual Fordham Road
Sidewalk Sale along Fordham Road on
October 14-16, 2010 from 12:00 pm to 6:00 pm. Over 50 local businesses
participated in the event, and customers took advantage of the great
offers. Participating Businesses were:
AJ Wright, 2501 Grand Concourse AM Place, 2480 Grand Concourse American Place, 1-9 West Fordham Road Bally Total Fitness, 2503 Grand Concourse Banco Popular, 301 East Fordham Road Bang Bang Leather, 137 East Fordham Road Best Buy, 402 East Fordham Road Bank of America, 248 East Fordham Road Bonbini, 204 East Fordham Road Cee & Cee Department Store, 331 East Fordham Road Citibank, 2481 Creston Avenue Cohen’s Fashion Optical, 138 East Fordham Road Columbia Jeans Levantapompis, 387 East Fordham Road Conway, 215-223 East Fordham Road Danice, 111-119 East Fordham Road Dr. Jays, 1) 215 East Fordham Road, 2) 368 East Fordham Road Dr. Jays Ladies, 237 East Fordham Road E-Style, 114 East Fordham Road Easy Pickins, 360 East Fordham Road Electronic Outlet, 330 East Fordham Road Emandee Shops – Intimates, 2494 Grand Concourse Exclusive Cellular, 261 East Fordham Road Fantacia, 131 East Fordham Road Gem Pawnbrokers, 367 East Fordham Road George Jewelry Creations / Vixen Facials, 334 East Fordham Road Hot Point, 340 East Fordham Road Jaclyn’s Boutique, 300 East Fordham Road JNH Department Store, 11 East Fordham Road Kid City, 308 East Fordham Road Kids World, 39 East Fordham Road Kingspill Menswear, 2484 Grand Concourse Mister Sports (Champion), 135 East Fordham Road Modell’s Sporting Goods, 31 East Fordham Road NYC Bronx Clothing, 2490 Grand Concourse PC Richard & Son, 2501 Grand Concourse Pearle, 29 East Fordham Road Pay Go Wireless, 302 East Fordham Road Pretty Girl, 203 East Fordham Road Rainbow Shop, 226 East Fordham Road Right On Casuals, 124 East Fordham Road Sports Max, 319 East Fordham Road Sprint, 305 East Fordham Road Staples, 2488 Grand Concourse T-Mobile, 1) 7 East Fordham Road, 2) 314 East Fordham Road Telco, 350 East Fordham Road The Vitamin Shoppe / Lucille Roberts, 311 East Fordham Road Top Concourse Electronics, 2486 Grand Concourse Xios, 342 East Fordham Road
The BID also hosted a Business Networking Event on Wednesday, October
13, 2010 from 5PM-8PM at Applebee’s near Fordham Plaza at 4750-4758
Third Avenue. We had many attendees from throughout the district, and
the American Cancer Society was on hand to collect donations. Thanks go
to the many attendees and to The NetWorks.
The BID is proud to announce that we successfully
concluded the 2010 Fordham Road
Renaissance Festival!!! We would like to extend a very special thank you to the
over 15,000 people and over 25 Fordham BID businesses that braved the rain
and joined us in celebrating the day's events oflive music, food,
prizes and giveaways. We truly appreciate your continued support and look
forward to seeing you all at next year's festival.
Participating BID businesses included:
Bank of America, 248 East Fordham Road
Best Italian Pizza, 200-202 East Fordham Road
Best Buy, 402 East Fordham Road
Citibank, 2481 Creston Avenue
Cohen’s Gentle Dental, 1 East Fordham Road, 2nd Floor
Exclusive Cellular, 261 East Fordham Road
Foot Locker, 226 East Fordham Road
Footaction, 274 East Fordham Road
Gem Pawnbrokers, 367 East Fordham Road
George Jewelry Creations, 334 East Fordham Road
Metro PCS, 309 East Fordham Road
Modell’s Sporting Goods, 31 East Fordham Road
Monroe College, 2501 Jerome Avenue
North End Wine & Liquor, 2509 Webster Avenue
Original Products (Botanica), 2486 Webster Avenue
PC Richard & Son, 2501 Grand Concourse
Pretty Girl, 203 East Fordham Road
Spectrum Jewelry, 263 East Fordham Road
Sprint, 305 East Fordham Road
Ryan Furniture, 2 West Fordham Road
Splendid Deli & Restaurant, 387 East Fordham Road
T-Mobile, 314 East Fordham Road and 7 East Fordham Road
Top Concourse Electronics & Computers, 2486 Grand Concourse
Verizon Wireless, 153 East Fordham Road
An extra special thank you to our partners &
co-sponsors: Amerigroup Community Care, Bronx Council for Economic Development,
Bronx Times Reporter, Clearview Festival, Galos Corporation, Healthplus, News
12, The Bronx & St.
Barnabas Hospital.
The planter containers, soil and compost were made possible through partnership with the NYC Department of Transportation and the NYC Department of Parks and Recreation.
The BID will provide ongoing care and maintenance of the planters with daily watering and Sustainable South Bronx Best ECO graduates will assist with the pruning as needed.
Fordham Road BID recently unveiled new evergreen shrubs, flowers, and ground covers in outdoor containers outside Muller Park on East Fordham Road and Creston Avenue at 190th Street. Sustainable South Bronx also came to assist with the plantings with the help of their best Eco graduates on Friday July 9, 2010.
Special Thanks to Monroe college for their sponsorship of this beautification project.
From Left to Right: Daniel Bernstein (Deputy Executive Director, Fordham Road BID), Sustainable South Bronx Eco Graduate students, Wilma Alonso (Executive Driector, Fordham Road BID), Sustainable South Bronx Eco Graduate student.
ST. BARNABAS HOSPITAL HONORS FORDHAM BID EXECUTIVE DIRECTOR WILMA ALONSO
The Auxiliary of St. Barnabas Healthcare Facilities honored Wilma Alonso, Executive Director of Fordham Road BID as a shining star of the Bronx at it's 24th Annual Gala held on Tuesday June 24th at the Mariana Del Rey. Proceeds from this event went to the benefit of St. Barnabas Healthcare Facilities.
(From L-R, David Rose, BID Chair; Albert Alvarez, NYC Councilman Joel Rivera's office; Daniel Bernstein, BID Deputy Director; Wilma Alonso, BID Executive Director)
2010 ANNUAL MEETING A BIG SUCCESS!!
The BID’s fifth annual meeting took place on June 3rd at the Bronx Library Center with over sixty business and property owners in attendance. The BID gave a presentation of its accomplishments and goals over the last year which included many marketing programs for its businesses as well the BID’s plans for the future of Fordham Road.
The guest speaker for this year’s meeting was Miquela Craytor, Executive Director of Sustainable South Bronx. There was also a presentation from Esteban Vasquez from Con Edison on their Small Business Energy Efficiency Program.
The BID received a NYC Council Proclamation for its Passport to Fordham Road Advantage Program. Additionally, the BID staff was honored with NYC Council citations for their efforts, hard work and commitment to community service.
Lastly, elections to the BID’s board of Directors took place and the budget for the upcoming year was approved as well. =====================================================================
BRONX WEEK NETWORKING EVENT
On Wednesday, May 19, 2010 the BID, in conjuction with Entrepreneur magazine, TheNetWorks, Banco Popular (Fordham Road), Patrica Matos of Tupperware, Jeff Watkins of Citiforms and the Bronx Lions Club, hosted a successful networking event at Martini Lounge, located at 3832 East Tremont Avenue. A great time was had by all attendees, and many great prizes were given out during the raffle, including a pair of Yankees tickets and a $50 gift certificate to PC Richard & Son. Keep an eye on our front page, where we'll soon post details regarding the next event.
The Third Annual Fordham Go Green Walk took place on Saturday, May 15, 2010 from 11AM-3PM. Over 1,000 people attended and walked on East Fordham Road from Jerome Avenue to East Kingsbridge Road and into Poe Park where a multicultural fair was held featuring live performances and music by DJ Level. There was also many activities such as face painting, free raffles, giveaways, games, etc.
Special thanks to our co-sponsors: 1199SEIU Child Care Corp., Bronxcare, Bronx Library Center, Bronx Zoo, Healthplus, New York Football Giants, New York Jets, New York Mets, New York Yankees, Nine West, NYC Council Majority Leader Joel Rivera, NYC Department of Health & Mental Hygiene, NYS Assemblyman Jose Rivera, NYS Assemblyman Nelson Castro, PC Richard & Son & Snapple.
Lehman Scavenger Hunt
On Friday May 7th the BID held a Fordham Road Scavenger hunt for students from Lehman College. Students broke out into teams and walked on Fordham Road in search of clues which they later returned to the BID office. They were judged based on who found the most clues and were rewarded with prizes that were donated by the participating stores.
===================================================================== STUDENTS CELEBRATE EARTH DAY BY KEEPING THE
DISTRICT CLEAN
On Earth Day, April 22nd, over 20 students from 1199 SEIU Child Care Corp worked with the maintenance staff of the Fordham Road BID to help keep the district clean. The event teaches the students about the importance of protecting the environment and is a lead in to our Fordham Go Green Walk on May 15th.
GO GREEN NETWORKING EVENT A SUCCESS!
The Fordham Road BID hosted a networking event on Wednesday, April 21st, at Applebee's at 4750-4758 Third Avenue. We had over 50 attendees from throughout the district. Thank you for participating!
FORDHAM ROAD BID's NETWORKING EVENT AT TOSCAA SUCCESS!
The BID, along with The Networks Organization, has sponsored yet another successful networking event. The event, which took place on March 31st at Tosca on E. Tremont Ave and featured a martini bar and drink specials for participants. Over 40 people attended and took advantage of the chance to network with their neighbors.
Continue to check the BID's programs and events for future networking events.
ATTENTION SPARKLING THE HEART OF FORDHAM 2009 PARTICIPANTS!
We are so grateful for your participation in this year's event. Please take a moment to review the media and advertising coverage and complete the event survey as it will help us improve our future marketing efforts.
BANNER SPONSORSHIP PROGRAM
The BID participates in this program through a partnership with Titan 360. Banners are a good outdoor marketing tool for businesses. Our sponsorship program runs every 3 months and the banner designs vary to meet the sponsor's needs. Current and past banner sponsors include: Banco Popular, Bally Total Fitness, Best Buy, Cohen's Gentle Dental, CUNY on the Concourse, Fidelis Healthcare, Fordham University & Hoy, Union Community Health Center. If you are interested in sponsoring a banner or if you have any questions about the program, please contact the BID office at 718.562.2104.
NEW BIG BELLY TRASH CANS
The Fordham Road BID is proud to have installed new BigBelly trash and recycling recepticles in two locations in the district: at East Fordham Road and Webster Ave, and at East Fordham Road and Grand Concourse. These compactors were donated to the BID by the office of Bronx Borough President Ruban Diaz Jr. The BigBelly® Solar Compactor is a patented compacting trash receptacle that is completely self-powered. Instead of requiring a grid connection, BigBelly uses solar power for 100% of its energy needs. The unit takes up as much space as the "footprint" of an ordinary receptacle—but its capacity is five times greater. Increased capacity reduces collection trips and can cut fuel use and greenhouse gas emissions by 80%. BigBelly also provides cost efficiencies from labor savings, fuel cost and maintenance savings, as well as environmental benefits from reduced emissions of greenhouse gases and other pollutants.
FIFTH ANNUAL SPARKLING THE HEART OF FORDHAM HOLIDAY LIGHTING
The BID and friends kicked off the holidays Friday, December 4, 2009 with our fifth annual Sparkling the Heart of Fordham Holiday Tree Lighting and Event in Bryan Park (the intersection of East Fordham Road & East Kingsbridge Road). Over 600 people attended the free public event hosted by Precision Parties, and enjoyed a visit from Santa Claus with free gifts and books for over 250 children, Holiday music, refreshments, prizes and giveaways. A few lucky winners walked away with Yankee's tickets, tickets to the NY Botanical Garden Train Show, an iPod touch package and a complete Home Theater Package from Best Buy, and gift certificates from Conway, Perfumania, and Gem Pawnbrokers. Besides Santa, the BID also received special visits from the Bronx Borough President Ruben Diaz, Jr., NYC Councilman Joel Rivera, and NYS Assemblyman Nelson Castro.
The event also kicked off the special Holiday Shopping Promotion, in which seventy-six BID businesses are offering 10% public discounts from Friday December 4 through Sunday, December 20, 2009 to consumers who display BID sponsored print advertisements, online coupons or a MetroCard.
Finally, the BID introduced a pilot uniformed security foot patrols for the commercial district starting on Black Friday and running through the end of the year, in an effort to help keep Fordham Road safe for the Holidays.
Special thanks to our co-sponsors:Affinity Health Plan, Automotive Realty Corp., Best Buy, Bronx Library Center, Bronx Tourism Council, Citibank, BronxCare Medical & Dental at Fordham, Cohen’s Gentle Dental, Conway, Finish Line, Fordham University Gospel Choir, Gem Pawnbrokers, Giant Microbes, Healthplus, Marisol Diaz Photography, MetroCard, Monroe College, New York Botanical Garden, New York Football Giants, New York Jets, New York Yankees, NYC Councilman Joel Rivera, NYS Assemblyman Nelson L. Castro, Original Products, Perfumania, Precision Parties, Sanitation Salvage Corp., Super Mundo, The Networks Organization & Wagner Associates, LLC.
SAVE 10% ON FORDHAM ROAD DECEMBER 4-20, 2009
The BID is proud to announce that seventy- six BID businesses participated in a special Holiday Shopping Promotion in which they offered 10% public discounts from Friday December 4 through Sunday, December 20, 2009.. Consumers had to display one of the many BID sponsored newspaper/magazine advertisements, downloadable online coupons or a MetroCard at the time of purchases (restrictions applied). A portion of the businesses also boasted extended shopping hours on each Friday until 9:00PM during the promotion dates.
BID sponsored print advertisements ran in the following publications before and during the promotion: The Bronx Times Reporter, The Daily News, The Mount Hope Monitor, The Norwood News and Time Out New York Magazine. There were also many web and on-air radio promotions and television commercials.
FIFTH ANNUAL “SPARKLING THE HEART OF FORDHAM” HOLIDAY PROMOTION BUSINESSES
24 Hour Fitness, 400 East Fordham Road 4 Ever Shoes, 10 East Fordham Road ABC Bartender Training Center, 1 East Fordham Road, 2nd Floor AM Place, 2480 Grand Concourse American Place, 1-9 West Fordham Road Angel’s Children Wear, 1 West Fordham Road Audio Town, 4 East Fordham Road Best Buy, 402 East Fordham Road* Best Italian Pizza, 200-202 East Fordham Road Best Perfume Plus, 129 East Fordham Road (10% off marked prices) Big Bang Leather, 137 East Fordham Road* Big Jake’s Jewelry, 386 East Fordham Road Blimpie, 2519 Webster Avenue* Call Me Wireless, 2489 Grand Concourse* Cash Transactions Check Cashing, 2539 Webster Avenue Champion, 135 East Fordham Road Cohen’s Fashion Optical, 138 East Fordham Road Cohen’s Gentle Dental, 1 East Fordham Road, 2nd Floor Conway, 223 East Fordham Road CUNY on the Concourse / Lehman College, 2501 Grand Concourse, 3rd Floor Diamond City, 2496 Grand Concourse* Diamond Dazzlers, 377 East Fordham Road* Dr. Jays, 215 East Fordham Road*, 368 East Fordham Road* Dr. Jays Ladies, 237 East Fordham Road* Electronic King, 2479 Grand Concourse Electronic Mall, 390 East Fordham Road Emandee Shops, 302 East Fordham Road eStyle, 114 East Fordham Road* Exclusive Cellular, 261A East Fordham Road Executive Dental Associates, 327 East Fordham Road Finish Line, 262 East Fordham Road, ($10 off purchases of $60 or more) Foot Locker, 226 East Fordham Road, ($15 off purchases of $75 or more) Footaction, 274 East Fordham Road, ($15 off purchases of $75 or more) Fordham Gold Mine, 50 East Fordham Road Fordham Road Jewelry Exchange & Mini Mall, 302 East Fordham Road Fordham Road Pharmacy, 2 East Fordham Road Gem Pawnbrokers, 367 East Fordham Road GG Express Parking, LLC, 421 East 189th Street Gold Palace Jewelry, 214 East Fordham Road Hot Point, 342 East Fordham Road I Love Angels Children’s Wear & Shoes, 2483 Grand Concourse Imperial Carpet, 361 East Fordham Road* Jet One Martial Arts Academy, 301 East Kingsbridge Road Kid City, 308 East Fordham Road*, (10% off one single item) Kids World, 39 East Fordham Road La Moda, 256 East Fordham Road* Legacy Home Fashion, 2510-2512 Grand Concourse Lens Lab Express, 125 East Fordham Road Lucille Roberts, 2449 Morris Avenue, 2nd Floor, (10% off or a free gift) Marion Tattoos, 305 East Kingsbridge Road, 2nd Floor Millennium 2000 Jewelry, 148 East Fordham Road* Modell’s Sporting Goods, 31 East Fordham Road* National Liquidation Ladies Apparel, 141 East Fordham Road* Nine West Outlet, 305 East Kingsbridge Road (10% off one item, one time use only) North End Wine & Liquor, 2509 Webster Avenue*, (10% off wine only) NYC Clothing, 2490 Grand Concourse* Original Products (Botanica), 2486 Webster Avenue Oro-Uno Jewelry, 335 East Fordham Road PC Richard & Son, 2501 Grand Concourse* Pearle, 29 East Fordham Road* Perfumania, 27 East Fordham Road, (10% off one single item) Planet Earth Communications, 389 East Fordham Road* Rainbow, 226 East Fordham Road Red Dragon Tattoos, 390 East Fordham Road, 2nd Floor, (15% off) Right On, 124 East Fordham Road* Ryan Furniture, 2 West Fordham Road Save-A-Thon Stores, 9 East Fordham Road Signature, 136 East Fordham Road*, 369 East Fordham Road* Spectrum Jewelry, 263 East Fordham Road* Splendid Deli, 387 East Fordham Road Sprint, 305 East Fordham Road, (10% one accessory, 20% off two accessories) Top Concourse Electronics & Computers, 2486 Grand Concourse* Urban Eyes Optical, 390 East Fordham Road Venezia Accessories, 305 East Kingsbridge Road
*: open until 9PM on Fridays during the promotion dates
CAROLINE KENNEDY KICKS OFF 2009 SHOP FOR PUBLIC SCHOOLS WEEK
On Friday September 25th, 2009, at Modell’s Sporting Goods on Fordham Road the Fordham Road Business Improvement District (BID) presentedCaroline Kennedy, Vice Chair of the Fund for Public Schools, with a check from Bronx retailers in support of this year’s Shop for Public Schools. An unprecedented number of Bronx businesses took part in this city-wide program, which took place from October 1 – 8, 2009.
(left to right: Gail Harvey of Bank of America, Luz Ortega of Banco Popular, Daniel Bernstein of Fordham Road BID, Caroline Kennedy, Wilma Alonso of Fordham Road BID, NYC Council Majority Leader Joel Rivera, David Rose of Fordham Road BID, Kenneth Conn of Gem Financial & Joseph Muriana of Fordham University)
During Shop for Public Schools, participating merchants donated to The Fund for Public Schools to help revitalize school libraries across the city. This year the BID and fifteenparticipating stores have raised over $2,000 for the Fund for Public Schools.
The following Fordham Road BID businesses support this year’s Shop for Public Schools Program:
Audio Town, 4 East Fordham Road Bx. Fashion, 2492 Webster Avenue Call Me Wireless, 2498 Grand Concourse, 2489 Grand Concourse Cohen’s Gentle Dental, 1 East Fordham Road, 2nd Floor Conway, 340 East Fordham Road Emigrant Savings Bank, 2526 Grand Concourse Fordham Road Jewelry Exchange, 302 East Fordham Road Gem Pawnbrokers, 367 East Fordham Road Kids World, 39 East Fordham Road Modell’s Sporting Goods, 31 East Fordham Road Original Products, 2486 Webster Avenue Planet Earth Communications, 389 East Fordham Road Top Concourse Electronics & Computers, 2486 Grand Concourse Urban Eyes Optical, 390 East Fordham Road
FOURTEENTH ANNUAL FORDHAM ROAD RENAISSANCE FESTIVAL
The event took place on Sunday, September 13, 2009 from 11AM-6PM on East Fordham Road
between Morris Avenue
and East Kingsbridge Road.
Over 15,000 people attended and were treated to lots of activities and live
music.
The BID's booth space promoted all of the BID businesses and the BID
staff distributed thousands of giveaway bags which included our map and
shopping guides, annual reports, newsletters and other promotional materials
and flyers, coupons, literature, giveaways or sale / discount information
that was supplied to us by participating BID businesses.
Special thanks to the event's coordinator, the Bronx Central Council for
Economic Development. Visit their website at www.bronxcentralcouncil.org
Our Faces of Fordham, Carlos Bateo and Katherine Mateo
The following thirty five BID businesses are
participating in this year’s festival:
24 Hour Fitness 400 East
Fordham Road
AHRC New York City 2488 Grand Concourse, 3rd & 4th
Floors
Audio Town 4 East Fordham
Road
Bank of America 248 East
Fordham Road
Best Italian Pizza 200-202 East
Fordham Road
Best Perfume Plus 129 East
Fordham Road
Beverly Hills Furniture 2487 Webster
Avenue
Big Jake’s Jewelry 386 East
Fordham Road
Bronx Library
Center 310 East
Kingsbridge Road
Call Me Wireless 2489 Grand Concourse / 2498 Grand Concourse
Cap City 2494 Grand Concourse
Capital One Bank 151 East Fordham
Road
Chase / Wamu 257 East
Fordham Road
Cohen’s Gentle Dental 1 East Fordham
Road
Diamond City 2496 Grand Concourse
Exclusive Cellular 261 East
Fordham Road
Fordham Wireless 214 East
Fordham Road
Foot Locker 226 East
Fordham Road
Fordham Diner &
Restaurant 2506 Grand Concourse
Game Express 2454 Creston
Avenue
Gem Pawnbrokers 367 East
Fordham Road
I Love Angels 2483 Grand Concourse
Imperial Carpet 361 East
Fordham Road
JP Morgan Chase Bank 128 East
Fordham Road
Original Products
(Botanica) 2486 Webster
Avenue
PC Richard & Son 2501 Grand Concourse
Plaza Pharmacy 2515 Webster
Avenue
Ryan Furniture 2 West Fordham
Road
Splendid Deli &
Restaurant 387 East
Fordham Road
Sprint 305 East
Fordham Road
Top Concourse
Electronics & Computers 2486 Grand Concourse
Urban Eyes 390 East
Fordham Road
Verizon Wireless 153 East
Fordham Road
Walgreen’s 406 East
Fordham Road
PASSPORT TO FORDHAM ROAD “ADVANTAGE” PROGRAM
The BID is proud to announce the renewal of the PassporttoFordham Road “Advantage” Program, scheduled to run
from August 2009 - July 2011. Premier business participants, currently over 100 stores, will offer specified discounts to students, faculty,
and staff members of participating area colleges, institutions, medical
facilities and healthcare training centers who display their identification /
membership cards at the time of a purchase
(participants include: 1199 SEIU Members, 1199
SEIU Child Care Corp., ABC Training Center, Affinity Health Plan, Bronx
Community College, Choice Care Professional Registry, Inc., CUNY on the
Concourse, Family Support Systems Unlimited, Inc., Fordham University, Lehman
College, Monroe College, Montefiore Medical Group on the Concourse & Morris
Heights Health Center).
The discounts and offers range from a free gift
to up to 65% off purchases.
The BID will again produce its “Passport to
Fordham Road” brochure which includes information on the past, present and
future of the area, complete with vintage photos as well as a complete listing
of all the 110 participating
businesses for the 2009 - 2011 “Advantage” program.
Last year’s edition of the “Passport to Fordham Road”
brochure was named as a finalist in the 2009 American Business Awards in the
Best Marketing or Sales Brochure Series. Approximately, 120,000 copies of the “Passport
to Fordham Road”
brochure will be distributed among the participating institutions during this
promotion.
2009-2011 Fordham Road “Advantage” Program Premier Participants
24 Hour Fitness 400 East Fordham Road (between East Fordham Road & 189th Street on Webster Avenue) (718) 924-2994 www.24hourfitness.com $9.99 enrollment fee, $44.99 monthly
4 Ever Shoes 10 East Fordham Road (between Jerome & Walton Avenue) (718) 220-1313 10% off regular priced merchandise
Amapola Furniture 344 East Fordham Road (between Elm Place & Marion Avenue) (347) 270-4866 10% off purchases
Angel’s Children Wear 1 West Fordham Road (between East Fordham Road & 190th Streeton Jerome Avenue) (718) 364-9696 10%-15% off purchases
Ashby Furniture 305 East Kingsbridge Road (between East Fordham Road & Briggs Avenue) (718) 365-0555 10% off all purchases
Audio Town 4 East Fordham Road (between Jerome & Walton Avenue) (718) 295-0180 10% off purchases
AZ Gift Plus 2473 Grand Concourse (between East Fordham Road & 188th Street) (718) 329-1680 Free gift or $5 off purchases of $50 or more
Banco Popular 301 East Fordham Road (between East Kingsbridge Road & Tiebout Avenue) (718) 220-5772 www.bancopopular.com Get a free gift with the opening of a new checkingaccount
Bank of America 248 East Fordham Road (between Tiebout & Valentine Avenue) (718) 885-0850 www.bankofamerica.com Open a checking account and maintenance fees waived upto five years, also receive a stuff happens card
Best Buy 402 East Fordham Road (between Webster & Third Avenue) (718) 329-8788 www.bestbuy.com 10% off select purchases - see manager for details
Best Perfume Plus 129 East Fordham Road (between Creston & Morris Avenue) (718) 295-5141 www.perfumewave.com 10% off marked prices only
Big Jake’s Jewelry 386 East Fordham Road (between Marion& Webster Avenues) (718) 329-3750 10% off purchases
Blimpie 2519 Webster Avenue (between East Fordham Road & 189th Street) (718) 365-5400 www.blimpie.com 10% off purchases
Bx. Fashion 2492 Webster Avenue (between East Fordham Road & 189th Street) (718) 584-6868 10% off all purchases
Call Me Wireless 2489 Grand Concourse (between East Fordham Road & 188th Street) (646) 314-7822 20% off purchases Capital One Bank 151 East Fordham Road (between Creston Avenue & Grand Concourse) (718) 220-3000 www.capitalone.com Free Capital One rewards checking and minor savings accounts
Cohen’s Fashion Optical 138 East Fordham Road (between Creston Avenue & Grand Concourse) (718) 933-0187 www.cohensfashionoptical.com 10% off all purchases
Conway 340 East Fordham Road (between Bainbridge & Marion Avenue) (718) 563-1260 10% off purchases
Delux Furniture 361 East Fordham Road 25% off Purchases Diamond Dazzlers 377 East Fordham Road (between Decatur & Marion Avenues) (718) 561-1980 www.diamonddazzlers.com / www.favwatch.com 10% off on www.favwatch.com& up to 60% off in store
Dr. Jays 1) 215 East Fordham Road (between Grand Concourse& Valentine Avenue) (718) 220-3354 2) 368 East Fordham Road (between Marion & Webster Avenue) (718) 733-3700 www.drjays.com 10% off purchases
Dr. Jays Ladies 237 East Fordham Road (between Tiebout & Valentine Avenue) (718) 220-3029 www.drjays.com 10% off purchases
East Fordham Shoes 371 East Fordham Road (between Marion & Decatur Avenue) (718) 561-7001 10% off purchases
Electronic King 2479 Grand Concourse (between East Fordham Road & 188th Street) (718) 741-2877 5-15% off select items
Electronic Mall 390 East Fordham Road (between Marion & Decatur Avenue) (718) 563-8019 5-15% off select items
Electronic Outlet 330 East Fordham Road (between Bainbridge &Marion Avenues) (718) 220-3360 10% off all purchases
Emandee Shops 302 East Fordham Road (between Elm Place & Tiebout Avenue) (718) 367-2545 www.emandeeshops.com 10% off purchases (excluding exotic items)
Emigrant Savings Bank 2526 Grand Concourse (between East Fordham Road & 192nd Street) (718) 329-2050 www.emigrant.com Free checking account and safe deposit box for one year
Envy Nail Salon 1) 305 East Fordham Road, 2ndFloor (between Tiebout Avenue & East Kingsbridge Road) (718) 365-7921 2) 305 East Kingsbridge Road, 2ndFloor (between East Fordham Road & Briggs Avenue) (718) 364-0446 3) 387 East Fordham Road, 2ndFloor (between Decatur & Webster Avenue) (718) 220-3231 $10 for a full set or filling of nails
eStyle 114 East Fordham Road (between Creston & Morris Avenues) (718) 584-4025 10% off all purchases
Exclusive Cellular 261 East Fordham Road (between Valentine & Tiebout Avenue) (718) 733-2182 15% off all cell phones & 40% off accessories
Executive Dental Associates 327 East Fordham Road, 2nd Floor (between East Fordham Road& 193rd Street on Bainbridge Avenue) (718)933-8400 Exam, x-rays & cleaning for $50
Finish Line 262 East Fordham Road (between Tiebout & Valentine Avenue) (718) 295-9171 www.finishline.com Save $10 off a purchase of$60 or more. Exclusions apply. This offer is not valid without a physicalcoupon. To receive the associated Finish Line coupon, call BID office at (718)562-2104.
Foot Locker 226 East Fordham Road (between Grand Concourse& Valentine Avenue) (718) 220-2479 www.footlocker.com $15 off purchases of $75 or more. This offer is not valid without a physical coupon. To receive the associated Foot Locker coupon, call BID office at (718) 562-2104.
Footaction 274 East Fordham Road (between Tiebout & Valentine Avenue) (718) 329-0628 www.footaction.com $15 off purchases of $75 or more. This offer is not valid without a physical coupon. To receive the associated Footaction coupon, call BID office at (718) 562-2104.
Fordham Diner & Restaurant 2506 Grand Concourse (between East Fordham Road & 192nd Street) (718) 584-4300 10% off purchases of $30 or more
Fordham Eyes 213 East Fordham Road (between Grand Concourse& Valentine Avenue) (718) 562-5000 10% off all purchases
Fordham Gameworld 25 East Fordham Road (between Jerome & Morris Avenue) (718) 365-2957 Up to 5% off on movies, video games and accessories(not including sales items, point cards/coupons and video game systems)
Fordham Gold Mine Corp. 50 East Fordham Road (between Morris & Walton Avenue) (718) 561-3991 50% off on diamonds & 20% off on gold (regularpriced items only)
Fordham Linen and Gifts 315 East Kingsbridge Road (between Briggs and Bainbridge Avenue) (718) 295-6047 10% off all purchases
Fordham Road Jewelry Exchange & Mini Mall 302 East Fordham Road (between Elm Place & Tiebout Avenue) (718) 561-3750 10% off entire inventory
Fordham Road Pharmacy 2 East Fordham Road (between Jerome & Walton Avenue) (718) 364-3333 10% off non-sales items (prescriptions excluded)
Fortune Leather 137 East Fordham Road (between Creston & Morris Avenue) (718) 367-9670 10% off all purchases
Furniture Spot 373 East Fordham Road (between Marion & Decatur Avenue) (718) 220-2220 25% off purchases
Gem Pawnbrokers 367 East Fordham Road (between Marion & Decatur Avenues) (718) 295-9110 www.gempawnbrokers.com 10% off purchases / free jewelry cleaning
GG Express Parking, LLC 421 East 189th Street (between Webster & Park Avenue) (646) 739-0403 Discounted parking rates available, call Greg Gonzalez for details
Gold Fine 302 East Fordham Road (between Elm Place & Tiebout Avenue) (718) 329-6750 10% off purchases
Gold Palace Jewelry 214 East Fordham Road (between Grand Concourse& Valentine Avenue) (718) 563-4436 10% off non sales items (we buy gold and diamonds)
H2o Gear 2541 Webster Avenue (between East Fordham Road & 193rd Street) 10% off non-sales items
Highline/ The Mall 260 East Fordham Road (between Valentine & Tiebout Avenue) (718) 329-6752 10% off purchases
Hot Kickz 379 East Fordham Road (between Marion & Decatur Avenue) (718) 733-088810% off sales items
Hot Point 340-342 East Fordham Road (between Bainbridge & Marion Avenue) (718) 295-2983 www.hotpointny.com 10% off non-sales items
I Love Angels 2483 Grand Concourse (between East Fordham Road & 188th Street) (718) 563-2134 10% off purchases
Jaclyn’s Boutique 300 East Fordham Road (between Elm Place & Tiebout Avenue) (718) 733-6222 10% off sales of $50 or more (excluding sales items)
Jet One Martial Arts Academy 301 East Kingsbridge Road (between East Fordham Road & Briggs Avenue) (718) 676-0625 No registration fee on 6 month programs
Kids World 39 East Fordham Road (between Morris & Creston Avenue) (718) 733-3900 10% off all merchandise (not to be combined with other discounts)
Legacy Home Fashions 2510-2512 Grand Concourse (between East Fordham Road & 192nd Street) (718) 563-1490 10% off all purchases (not to be combined with any other offer or discount)
Lens Lab Express 125 East Fordham Road (between Creston Avenue & Grand Concourse) (718) 329-2020 15% off all purchases (not including sales items)
Lucille Roberts 2449 Morris Avenue, 2nd Floor (between East Fordham Road & 184th Street) (718) 329-3441 www.lucilleroberts.com Free gift with membership
Marion Tattoos 305 East Kingsbridge Road, 2nd Floor (between East Fordham Road & Briggs Avenue) (718) 584-8411 10% off all purchases
Mirage 2000 Jewelry 336 East Fordham Road (between Elm Place & Marion Avenue) (718) 367-5677 50% off tag prices
Mister Sports 135 East Fordham Road 10% off tag price
Modell’s Sporting Goods 31 East Fordham Road (between Creston & Morris Avenue) (718) 295-7800 www.modells.com 10% off all regular priced merchandise (not to becombined with any other offers)
Nine West Outlet 305 East Kingsbridge Road (between East Fordham Road & Briggs Avenue) (718) 329-6185 www.ninewest.com 10% off one item (not to be combined with any othercoupons, sales or promotions)
North End Wine & Liquor 2509 Webster Avenue (between East Fordham Road & 189th Street) (718) 584-4100 www.northendwine.com 10% off per case of wine (non-sales items only), mustbe 21 years of age, proper ID required (college faculty and staff members only)
NYC Clothing 2490 Grand Concourse (between East Fordham Road & 188th Street) (718) 220-8845 10% off all purchases
Optical Sight “N” Style 1 East Fordham Road (between Jerome & Walton Avenue) (718) 733-6700 10% off purchases
Original Products (Botanica) 2486 Webster Avenue (between East Fordham Road & 189th Street) (718) 367-9589 www.originalprodcorp.com 10% off purchases
Oro-Uno Jewelry 335 East Fordham Road (between Bainbridge & Marion Avenue) (718) 562-3916 22% off any purchase over 100$
PC Richard & Son 2501 Grand Concourse (between East Fordham Road & 192nd Street) (718) 933-6000 www.pcrichard.com 10% off on select items, see the store manager fordetails
Pearle 29 East Fordham Road (between Creston & Morris Avenue) (718) 364-5593 10% off purchases
Perfumania 27 East Fordham Road (between Jerome & Morris Avenue) (718) 364-4546 www.perfumania.com $5 off purchases of $50 or more (not valid for websitepurchases)
Perfumes Center 344 East Fordham Road (between Elm Place & Marion Avenue) (718) 329-1380 10% off purchases
Planet Earth Communications 389 East Fordham Road (between Decatur & Webster Avenue) (718) 364-5630 5% off on all phones / 10% off on all accessories
Red Dragon Tattoo 390 East Fordham Road, 2nd Floor (between Marion & Webster Avenue) (718) 220-6787, (917)669-5202 www.reddragontat.com 10% off all purchases
Right-On 124 East Fordham Road (between Creston Avenue & Grand Concourse) (718) 367-5110 10% off purchases
Rivas Travel 2534 Marion Avenue (between East Fordham Road & 193rd Street) (718) 295-5510 3% off of service fees
Ryan Furniture 2 West Fordham Road (between Davidson & Jerome Avenue) (347) 597-8903 10% off all purchases
Sammy’s Fashion 2 West Fordham Road (between Davidson & Jerome Avenue) (718) 562-1386 10% off purchases over $100
Save-A-Thon Stores 9 East Fordham Road (between Jerome & Walton Avenue) (718) 295-6070 20% off any one purchase (non-sales items only)
Signature 136 East Fordham Road (between Creston Avenue & Grand Concourse) (718) 220-4250 10% off all purchases
Spectrum Jewelry 263 East Fordham Road (718) 220-2559 (between Valentine & Tiebout Avenue) 25% off purchases
Splendid Deli & Restaurant 387 East Fordham Road (between Decatur & Webster Avenue) (718) 365-9400 10% off all purchases
Sports Max 319 East Fordham Road (between Briggs & Bainbridge Avenue) (718) 220-7223 10% off all purchases
Sprint 305-307 East Fordham Road (between East Kingsbridge Road & Tiebout Avenue) (718) 367-5555 www.sprint.com 20% off two accessories, 15% off handsets for upgrades& activations
Sun Photo Shop 1 West Fordham Road (between West Fordham Road & 190th Street on Jerome Avenue) (718) 364-8898 10% off graduation or studio pictures
Top Concourse Electronics & Computers 2486 Grand Concourse (between East Fordham Road & 188th Street) (718) 295-1836 www.topconcourse.com 10% off all accessories for computers and cameras,free webcam with purchase of a computers
Twin Donut 3 West Fordham Road (between Jerome & Davidson Avenue) (646) 393-5450 10% off non sales items
Urban Eyes Optical 390 East Fordham Road (between Marion & Webster Avenue) (718) 220-6060 20-50% off purchases, free eye exam with a purchase
Venezia Accessories 305 East Kingsbridge Road (between East Fordham Road & Briggs Avenue) (718) 933-0987 10% off on regular priced items
Verizon Wireless 153 East Fordham Road (between Creston Avenue & Grand Concourse) (718) 733-2292 www.verizonwireless.com 10% off accessories
BID RECEIVED HONORS AS A FINALIST FOR THE 2009 AMERICAN BUSINESS AWARDS
The
Fordham Road Business Improvement District (BID) has graciously
received a plaque for being named a finalist of the 2009 American
Business Awards in the Corporate Literature Category. The BID’s
Passport to Fordham Road “Advantage” Program brochure was named as a
Best Marketing or Sales Brochure or Kit finalist. BID Executive
Director Wilma Alonso accepts the award (left).
BRONX WEEK NETWORKING EVENT: A SUCCESS
The BID along with the NetWorks organization hosted the “Bronx Week Golf Outing and Networking Event” on Thursday, June 18, 2009, at the Pelham/Split Rock Golf Course. The event was hosted by Rhina Valentin and featured DJ Willie Rodriguez and guest speaker Diane Edelson of NYC Business Solutions. Over 40 people attended this successful networking event. A special thanks to our co-sponsors: Banco Popular (Fordham Road), Bronxnet, Liberty Mutual, NYC Business
Solutions, WFAN Sports Radio, Entrepreneur Magazine, Minority Business
Entrepreneur Magazine, and Puerto Rico Sun Communications.
FACE OF FORDHAM COMPETITION WINNERS ANNOUNCED
(Face of Fordham Competition Winners Katherine Mateo and Carlos Beato)
After hours of deliberation, Carlos Beato and Katherine Mateo are the new Faces of Fordham Road! These two young Bronxites showed exemplary commitment to improving (and shopping) on Fordham Road. As the new Faces of Fordham Road, their images will be featured on the covers of the 2008-2009 Annual Report and the BID's 2009-2010 Shoppers Guide as well as other associated BID publications and advertisements. They will also have the opportunity to continue their involvement in the community by participating in various events alongside the BID throughout the next year.
Carlos and Katherine also received over $500 in gift certificates, discounts, and merchandise from the following BID stores:
AudioTown, 4 East Fordham Road Bonbini, 204 East Fordham Road Conway, 340 East Fordham Road Dr. Jays, 237 East Fordham Road Foot Locker, 226 East Fordham Road Gem Pawnbrokers, 367 East Fordham Road Kids World, 39 East Fordham Road PC Richards & Son, 2501 Grand Concourse Planet Earth Communications, 389 East Fordham Road Splendid Restaurant, 387 East Fordham Road
Special thanks to our community and media co-sponsors: Bronx Community College, Bronx Library Center, Bronxnet, Bronx News Network, Bronx Times Reporter, CUNY on the Concourse, Fordham University, Joe Laronga Photography, La Reina Del Barrio Productions, Lehman College, MAS Inc, Monroe College, Nicole Adamonis: Make Up Artist & Verizon.
FORDHAM ROAD CONTINUES TO GO GREEN WITH PUBLIC RECYCLING
In October 2008, public recycling bins were unveiled on Fordham Road. The BID has partnered with the NYC Department of Sanitation and the NYC Departmentof Parks and Recreation to initiate this pilot program. Two locations on Fordham Road: theoverpass on East Fordham Roadand Grand Concourse and the intersection of East Fordham Road and East Kingsbridge Road now offer greenand blue outdoor recycling receptacles. Green receptacles are for newspapersand magazines and blue receptacles are for bottles and cans.
The Fordham Road BID is conducting communityoutreach to encourage the use of these new recycling bins and to increase thepublic’s awareness of which items to recycle. Proper use of the recyclingreceptacles is critical to the success of this program. Cross contaminationfrom trash and other waste will jeopardize the continuation of this recyclingservice, due to its damaging and prohibitive impact. With the help of thecommunity, Fordham Roadwill help to reduce, reuse, and recycle! Thisinitiative comes as a part of continued efforts from the Fordham Road BID toencourage sound and efficient environmental practices. Earlier this year, the BID partnered with the1199SEIU Child Care Corp. to conduct business and resident surveys gauging therecycling and environmentally friendly practices of the Fordham community.These surveys were followed by the Fordham Go Green Walk and an outdoorcommunity fair at Poe Park in May 2008.
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The BID hosted a networking event on March 29th at 5 p.m. at Tosca on East TremontAvenue in conjunction with TheNetWorks and Banco Popular. Thanks to all who attended and made the event a success. 
15TH ANNUAL FORDHAM ROAD RENAISSANCE FESTIVAL
Our Faces of Fordham, Carlos Bateo and Katherine Mateo
BID RECEIVED HONORS AS A FINALIST 
